Common Vision (CoVi) is an independent, not-for-profit think tank. We curate and develop research and discussion which aligns the behaviours, expectations and values of the millennials with long-term intergenerational goals around the common good. We use creative and crowdsourced methods to promote civic engagement beyond a politically active minority.

Our values


We work towards the long-term changes in society, the economy and politics that would result in a better world for the next generation.


We want complex ideas and “expert” discussion to be accessible and inspiring to people outside of academia, the City and Westminster.

Common good

We seek to move discussions beyond binary, partisan debates or sector interests, by collaborating around shared values and common purpose for the future.

"A minds and hearts approach"

Watch our founder Caroline Macfarland's speech from our launch in 2014

Meet the team

Our in house team applies experience in research techniques, convening discussion and digital engagement to oversee the editorial and management of our projects. We work with associates and experts on a project basis.
Caroline Macfarland
Executive Director

Caroline founded Common Vision in 2013 and leads our strategic direction and external engagement. Previously, she was managing director at the think tank ResPublica, one of the founding team members of the foundation Power to Change, and a special advisor to the Big Lottery Fund. She studied at the University of York, the University of Copenhagen, and the London School of Business and Finance.
Caroline is a board member of the UK Cohousing Trust and a British Council Hammamet Fellow. She is a regular commentator for UK and international publications and media outlets. In 2015, she was named one of Management Today’s 35 women under 35.


See more by Caroline

Sara Nadalini
Creative and Digital Officer

Sara joined CoVi in December 2015 and looks after digital and creative production. She previously worked at charity Young Minds and has extensive experience as an independent video maker across Europe and the Middle East. She worked as a videographer in refugee camps in the Middle East and produced a documentary on statelessness. Speak to Sara about creative visual storytelling, and CoVi’s digital media.


Rachel Taylor
Research Officer

Rachel Taylor is a Research and Communications Officer at Common Vision, working across a number of projects. Before joining Common Vision in 2017, Rachel worked in student communications with the University of London and completed a Master’s degree in Race, Ethnicity and Conflict at Trinity College Dublin where she conducted research examining the impact of British immigration policies on destitution among asylum seekers in the UK. She also has events management experience of public events, roundtables and panel discussions.


Jon Ward
Research Associate

Jon Ward is a researcher working on Common Vision’s Responsible Tax Lab. As an independent consultant he has worked with CDP, the Sustainable Development Organisation and others on issues of responsible investment, corporate strategy, sustainability and taxation. An activist and campaigner, he has worked in the UK and internationally on issues such as transnational EU citizenship and corporate influence on government. He is the associate editor of New Europeans website, campaigning for free movement for EU citizens and regularly works on voluntary campaigns for tax justice, transparency in lobbying and green investment.


Yearbook 2015

Our 2015 annual report reflects on our first year of projects and operations, and highlights some of our plans for the year to come.

Download our Yearbook 2015